A small local salumi company, making salami as traditional as it comes.
Handcrafted, small batch, traditional salumi.
Logo revamp. Creating an authentic Italian feeling logo, while remaining current, and artisanal.
Art directed and took the photos to populate their website, as well as for any other promotional material.
Creating a very artisan like look was easy, the thought process went into finding a way to
represent VDG Salumi and make them be chosen over the one next to them on the shelf.
With such a quality product, the new packaging is now helping VDG Salumi become more recognized with it's customers.
Revamped their website giving the customers and buyers somewhere to go to learn more about the meat and the story of VDG.
Creative/Art Direction: Darryl Hill
Photography: Darryl Hill