Nike Free Campaign
Take the sports giant Nike and create a campaign around something other then running to promote the Nike Free shoes. Our direction was to target those people male and female who are stuck in the rat race, going to work, going home, then to sleep, and repeat. We are trying to inspire these people to take everyday moments and make them better, more elevated. Elevate Your Everyday, was the phrase we thought communicated our concept.
*Academic Project (partnered with Stef Kujawa and photographer Emma Kendall)