Target those people male and female who are stuck in the rat race, going to work, going home, then to sleep, and repeat. We are trying to inspire these people to take everyday moments and make them better, more elevated. Elevate Your Everyday.
Don't just toss out that garbage, slam dunk that thing.
Wind up and boot that piece of garbage, or juke out of the way of a coffee spill. Elevate those moments.
(partnered with Stef Kujawa and photographer Emma Kendall)