Distracted Driving Ads

Help the Alberta government convey a message to young people
to stop using their phones while driving. It had to be a quick read,
and with my approach I stayed away from the gruesome side of it
and went with an association of phone apps.

My concept makes the viewer have to do a double take of the billboard
but isn't too complicated that it would actually distract them.
Don't Drive Distracted.


Creative/Art Direction: Darryl Hill