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When things don’t go your way, there are two options.
what are you going to choose?

Biosteel Logo
 
PUSH. A BioSteel commercial, showing the intense repetition that it takes to be good at what you do, and how BioSteel plays it part in your training. Special thanks: CARDEL REC SOUTH Hockey Arena, Calgary Alberta. Special thanks: CARDEL REC SOUTH Hockey Arena
 

A new identity created out of the PUSH campaign. The new mark is
something that would be connected to the campaign and be able to
speak for the campaign, without saying anything.

BioSteel Identity
BioSteel Identity
BioSteel Merchandise
BioSteel product
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A sports drink that helps you perform at your best, with
no preservatives, no caffeine, no sugar, and no artificial colors or flavours.
BioSteel is what Gatorade and Powerade claim to be.

Peel. Push. Shake.

The gritty nature of a hockey player, the unpolished look of the playoff beard.
These typographic heavy posters were inspired by those aesthetics and tapping into
the language of a hockey player was were it really succeeds for the audience.

Typographical Poster
Typographical Poster
Typographic Poster
Typographical Posters

Subsequent shorts were created, these would be shown during the half
commercial breaks of a hockey game, 7 to 10 second spaces.

 
Part of the PUSH campaign, these shorts would be featured in a half commercial break during the hockey game coverage. Pass - Shoot - Celly the sequence of events that hockey players know all about. Special thanks: CARDEL REC SOUTH Hockey Arena, Calgary Alberta.
 
 
Part of the PUSH campaign, these shorts would be featured in a half commercial break during the hockey game coverage. Deke - Wheel - Snipe not everyone can achieve this sequence but many strive for it. Special thanks: CARDEL REC SOUTH Hockey Arena, Calgary Alberta.
 
 
Part of the PUSH campaign, these shorts would be featured in a half commercial break during the hockey game coverage. Start - Stop - Wheel you can just feel the exhaustion from this sequence. Special thanks: CARDEL REC SOUTH Hockey Arena, Calgary Alberta.
 

CREDITS:

Creative/Art Direction: Darryl Hill
Filming/Editing: Darryl Hill
Skater: Brett Hogan