Creating and releasing a new gameday poster each weekly game.
Much of the focus around these posters would be the newly appointed captain Ryan Smyth,
who was previously an NHL player for the Edmonton Oilers, and Team Canada.
As they trusted me more they gave me more freedom to experiment
with more conceptual ideas which had great responses from the fans.
The evolution of the gameday scores, which would be posted on Instagram after the game.
Spruce Grove Saints playoff schedule, successful at first
but needed to be adapted to the other social media platforms.
One for Facebook, one for Twitter, and one for Instagram.
Creative/Art Direction: Darryl Hill
Photography: Absent Photography, and Sean Denton