Respect the Skill. My concept is based on the gender divide in sports. When you observe many males (my demographic) watch female sports you are struck by the way they talk about the appearance of the woman and how they look, instead of the level of performance and their incredible ability to play these sports at a high level. My audience that I am speaking to would be males in the age range of 30 to 36 who played competitive sports when they were younger and could never make it to that next level. They are familiar with all the sports terminology and are sports fans. The placement of these posters would be in highly visible areas, that would directly interact with these people i.e. transit spots (during sports events), downtown building posters etc. You will need to understand some basic sports terminology and female stereotypes.
*Academic Project (submitted to the One Show Competition)